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My trade show exhibit experience began at an early age around the dinner table. My dad, Joseph LoCascio, would get back every night with fascinating stories about designing and building displays and exhibits at various New York City exhibit houses where that he worked as graphic artist.

When the projects he worked on were completed he would take the family into Nyc and show us the results of his artistic handiwork, which often included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and various displays at the Ny Stock exchange and the World Trade Center. Many other Sell Gold Irvine CA of his could be on display at trade shows at the Nyc Coliseum, Waldorf Astoria, or the brand new York Hilton.

My admiration for my father's artistic talents started when I would be invited to join him for his local freelance work with weekends. I'd help him load the automobile together with his art supplies and then watch in amazement as that he laid out and hand-lettered a bank's new window sign in gold leaf, or a company's name on a truck door, or even a new sign for a local church.

The exhibit building business was cyclical, and there were times when work was scarce and some shop workers needed to be laid off for a couple weeks. Other times there clearly was too much work, Cash For Gold Irvine CA which required hiring more people and working overtime and weekends to accomplish exhibits.

My chance to use my father at Exhibit Craft, Inc. in Long Island City, came if the shop was on a full-time time-table, including weekends, to complete multiple exhibits in time for the National Hardware Show in Chicago.

I jumped at his offer and was excited to not only be making $1. 50 an hour or so at the age of 14, but also to get at assist my dad and begin learning the exhibit building business from the ground up. Might work that first weekend - and others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping a floor, carefully peeling frisketed graphic panels, and mixing paints.

I knew immediately that the exhibit business was where I wanted to spend my career. During high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, including Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

An important career transition came when ECI won the brand new Olivetti Underwood account and needed an account executive to handle their multiple product exhibits for more than 40 trade shows per year. I applied, interviewed, and got the job. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New york.

At 22, I was enjoying a dream job, learning the ins and outs of being an exhibit account executive and looking to Gold Buyers Irvine CA the long run when, unsuspectingly, ECI was sold to IVEL, which will be today part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me, it had been unreasonable to work in and travel to Brooklyn as i still enjoyed living an almost carefree and independent lifestyle at my parents' home in Bergenfield, New Jersey, where I spent my youth. But if moving out for a job was essential, I thought moving to California may be a much better choice.

By having an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San Francisco. I was hired after a great interview. I had contracted Stewart Sauter often in the past to create and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I would work for. My job was supervising the setup, servicing, and dismantling of all exhibits sent to Stewart Sauter from exhibit houses from throughout the country.

My tenure in San Francisco was short-lived, but because while creating exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. That he ended up offering me a job as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Getting the chance to jump from the vendor side of the business to the client side was a dream I had developed as I watched the whole staff at Exhibit Craft organize and clean up the shop in preparation for one of its client's visits. One day I believed to myself, "Someday I do want to be the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to use live theatrical presentations, manufactured by the highly talented Hardman and Associates from Pittsburgh, PA, to show just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to efficiently present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for about 60 visitors. When the presentation ended, the doors would open and visitors would walk via a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality some type of computer was only a machine and that it was the ability of its various computer programs that made the absolute most sense to booth visitors. In the usually cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and often esoteric information required total get a handle on of the exhibit environment.

Annually later I accepted a job with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Industry events and Exhibits. This included supporting their Video Tape, Computer Media, Office Products and services, and Computer Peripheral business units. Immediately after arriving, Memorex chose to launch new audiotape products and services and I began working on their introduction at the Gadgets Show in Chicago.

The marketing strategy for this essential first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and that which was then on the market. We needed to show prospects how Memorex cassettes would outperform recorded music when compared to reel-to-reel 3M and BASF audiotape, which during the time dominated the world wide audiotape market.