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Repeat Visitors -the Key to a Successful Website

As a website owner, you don't only want traffic, you want visitors who like your site enough that they keep returning to it. You can use a variety of traffic generation strategies, but you also want to hold onto your visitors and give them reasons to come back. Ideally, you should be seeing a growing number of returning visitors to your site, and this is how you build a long term business. In the following article we shall be discussing a few simple yet effective tips that you can use to make your website more valuable.

1) First and foremost, your homepage is the most important page of all, because that's where almost everybody lands when they visit your site. This is why it's important for you to set the right impression in the mind of the visitor so he or she get a clear understanding of what your site is all about. If you can deliver a strong message that points out the main aim/purpose of your site then you won't have people clicking through it to other pages of your site. Your readers will not want to return if your page is confusing in the least bit. For best benefit you want them to get what they came for without searching too hard for it. Your homepage should detail what your product is even if it's training materials or correspondence.

2) Tone down the graphics on your site. Having lots of images on your site may have been considered cool at one time, but not anymore. Today, simplicity is what's most valued when it comes to web design, and this is what you should strive for if you want return visitors. If you're committed to using graphics, then do so as minimally as possible. What you have to realize is that visitors will want to keep returning to your site because you have great content, not amazing graphics.

Graphics can, of course, enhance the look of your site, but never focus on this so that it distracts people from your content.

3) The key to getting return visitors is to have a site with features that are compelling and a little addicting. Think of original ways to capture your visitors' interest that will make your site a destination they'll want to return to. You can, for example, have polls and quizzes on your site, and you can request visitors' feedback on various matters. One of the best ways to get your visitors involved and coming back is to have a discussion forum. This helps you in two ways; first, it gives you user generated content and secondly, it gets you repeat visitors.

Getting more return visitors to your site is a matter of paying attention to a variety of factors, such as the ones we've been discussing. There are many webmasters that are actually trying very hard to get repeat visitors but are failing because they aren't taking care of such small things. When visitors land on your site, they see the whole picture, and every tweak and upgrade you make can be the difference between someone returning or not.

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