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The Natural Flow of a Good Cold Call

Avoid changing who you are when you make your cold call. There�s no need to be on �stage� or sound enthusiastic. Just be your everyday relaxed self, as if you�re calling a friend. People know when you�re being genuine, and when you�re not. Set aside the traditional phrases and strategies calculated to win a sale. Simply be who you are, interested in your potential client�s point of view.

This will help get you back to the cold calling basics of treating potential clients like human beings rather than commodities. Your being natural opens the gateway to real human-to-human connection, which builds trust.

So, by being natural, you�re also bringing integrity back into selling. When you�re not playing a role, you�re working with the other person to build a sincere conversation.

Ari Galper, the World�s #1 Sales Trainer and expert on trust-based Cold Calling, is the creator of Unlock The Game�, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari�s Cold Calling approach at http://www.FreeColdCallingTipsBlog.com