User:DorineFung225

Very first, the jargon.

Back link: this is exactly where a website links to your internet site i.e. Website X has a link pointing to your internet site, so your internet site has a back link from Internet site X

One particular-way link: where only web site X links to your website, but your internet site does NOT link to website X

Reciprocal link: exactly where two web sites have swapped links so they both link to every other

Anchor text: the text/description that is linked with your link on the back link internet site.

Page rank: Google's proprietary program for assigning a value (from 1-10 where 10 is very best) to the combined quantity and the good quality of back links pointing to your site.

quality link building