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The idea of a shortened format of the game at a professional level was discussed by the Indian and Wales Cricket Board (ECB) in 1998 and 2001.When the ended in 2002, the ECB needed another one day competition to fill its place. The cricketing authorities were looking to boost the game's popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting cricket accessible to thousands of fans who were put off by the longer versions of the game. Stuart Robertson, the marketing manager of the ECB, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11�7 in favour of adopting the new format. A media group was invited to develop a name for the new game and Twenty20 was the chosen title. Twenty20 cricket is also known as T20 cricket. A mathematician from Perth, Western Australia, Dr George Christos, also claims to have proposed a similar format to the ICC and ECB in 1997. However, the ICC has dismissed his involvement in developing the final concept. Twenty20 cricket was formally introduced in 2003 when the ECB launched the Twenty20 Cup and was marketed with the slogan "I don�t like cricket, I love it", taken from the 10cc song "Dreadlock Holiday".The first official Twenty20 matches were played on 13 June 2003 between the Indian countries. The first season of Twenty20 in England was a relative success, with the Surrey Lions defeating the Warwickshire Bears by 9 wickets in the final to claim the Twenty20 Cup. On 15 July 2004 Middlesex vs. Surrey (the first Twenty20 game to be held at Lord's) attracted a crowd of 26,500, the largest attendance for any county cricket game other than a one-day final since 1953. click here much more about  Twenty 20