User:LedgerHartmann192

Did you know that on average 1 of the many 20 people have an extra rib.

It's true.

Despite what meets the attention, there are more dissimilarities among people than organic meat often realize.

Take for example, "prospective chiropractic patients".

To lump - genital herpes virus treatments would call "prospective chiropractic patients" - under one umbrella... one category... would be a major chiropractic marketing and practice-building blunder.

Why?

Because there are wide and varied stages of the Chiropractic Commitment Cycle (C3), as I've coined it, that prospective patients may very well be at or going by way of.

Let me quickly list several C3 Stages, and then I'll explain why and that they should impact your chiropractic marketing and practice-building efforts.

The Stages of the Chiropractic Commitment Cycle are as follows:

Stage 1: Searching

Period 2: Researching

Stage 3: Comparing

Stage 4: Choosing

The most crucial difference between "prospective chiropractic patients" in these different stages is actually their readiness and commitment to get started chiropractic care.

For example, folks in Stage 1 can even be just searching for probable solutions.

Depending on their own needs, they may be looking for information about various solutions, including: massage, chiropractic, marketing, physical therapy, surgery, or anything else. They're nowhere near willing to start chiropractic care right now, and if addressed properly, could become paying patients in the near future.

What these individuals need to see is why chiropractic marketing in your office is a good solution for their needs, compared to all of the other options they're exploring.

Folks in Stage 2 have a greater interest in chiropractic marketing, and are looking even more in-depth into its risks and benefits.

These folks ought to be educated about the benefits associated with chiropractic care in your workplace, and need to understand the safety record with chiropractic.

Folks in Stage 3 have chose to explore chiropractic marketing further, and are today comparing their options.

They need to understand your level of credibility, experience, and track record delivering some great benefits of chiropractic care to patients. They're looking for some sort of chiropractor who stands right out of the pack.

Folks in Stage several are excited and wanting to start their chiropractic marketing now.

These folks simply need the right offer to compel them to post the phone right now and involve an appointment.

As you can see, "prospective patients" in different stages employ a different mindset. And, to provide them all with the same information and chiropractic marketing message is a mistake.

Let me provide prime example of how this often plays out for the average chiropractor:

The typical chiropractor goes an institutional-style (product) small-space advertisement within their local newspaper. The ad contains the practice logo, the DC's identify, the office contact info, a blurb or a few about insurances accepted, a few bullets about the conditions treated, and maybe a "nifty" tagline.

Who may well see this ad together with respond by immediately picking up the phone and calling for an appointment?

Certainly not your Stage 1 or Period 2 folks, right. Because that type associated with chiropractic advertisement doesn't give them the information that they need to move them through earlier stages of the Chiropractic Commitment Cycle in the later stages where they eventually decide to start chiropractic care in your office.

And that's, unfortunately, the marketing chiropractors often do - they work with a chiropractic marketing message in their chiropractic advertisement that is actually designed just for folks in Stage 4, and maybe, Stage 3.

And, in the way, they miss out in the opportunity to market to your folks in Stage 1 and Stage 2, and move them through the remaining stages of this cycle.

This is why the most effective chiropractic marketing campaigns address prospective patients whatsoever stages of the Chiropractic Dedication Cycle, and are designed to compel the later stage folks to do this now, while capturing the contact information of early stage folks for additional follow-up and education to move them from one stage to a new.

This why it's so critical that there is multi-step follow-up as part of your chiropractic marketing. Because the first step, or contact, will convert the Period 3 and Stage 4 folks into paying patients right now.

But, the multi-step (multi-contact) follow-up will move the early stage folks through the cycle consequently convert them into paying patients. Without the multi-step follow-up, you overlook all of the early stage prospective patients and only convert the later period folks.

Make sense?

Let me end today's essay by time for the earlier chiropractic advertising example and show you ways to use a single marketing piece to address folks in varying stages.

It involves using some thing called the, "Secondary Cause for Response".

And the secondary cause for response is really only an offer of more information for the folks that see your ad but aren't ready to take action right now (earlier stage folks).

We could simply take the usual institutional chiropractic advertisement [out] We described earlier, and at the bottom of the ad add following little blurb:

"Free Health Video reveals the truth about chiropractic care, together with why it's the solidest, healthiest, and most effective natural method to relieve pain. Go here to claim your free video: http: //www. WebAddress. com.

What this little blurb does is give the early stage folks another reason to respond now to your ad. And when they do, you would plug them into a mutli-step follow-up sequence, and permit your follow-up to move them in the different stages of the cycle.

That's effective chiropractic marketing!