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Top SEO Tricks

The Top Search Engine Optimization Techniques for Sites

SEO, or Search Engine Optimization refers to the techniques to increase search engine traffic for your site. There are several strategies to achieving this, some are easier/less time consuming than others. To give a brief introduction to what SEO is, it is basically increasing presence on search websites which should send more traffic. The goal for all SEO is to get your website to appear as number one for searches.

A great first step is to make sure your blog is optimized correctly. Make sure to use appropriate meta keywords and descriptions so that search engines are able to spider your website accurately. Once this is done you will not have to look at it again. Whatever your website is about ensure that your description, title and keywords are all relevant and targeting your area of interest. The meta title and description will also be shown in search engine results so make sure it is relevant.

Secondly, it is very important to write well structured and original content. Plagiarizing content from other sources will get you marked down by search engines. Search engines have become highly developed and smart at offering their users relevant content. Thus, if you plagiarize content you will be penalized by search engine rankings.

Once you have optimized your website correctly and written good, original content, the next step is to build links. The number of inbound links your site has is how search engines determine how good your website is. I.e., your website has many more links than another, search engines will rank you higher and you will get more traffic. If you write good content that is keyword rich then this will happen naturally but it can take a while. However, to see faster results you may want to try the techniques below.

Firstly, write original content and submit it to article directories. These can be tricky to get accepted to as they want good, original content but for every article you submit you can get two or more links back to your website from a high ranking website. Search engines really like this. SEO is kind of like a game - trying to get good links from quality sites.

Secondly, you can build links to your website by commenting on blogs and so on. Some blog owners and forum admins allow dofollow links. Dofollow is the colloquial name given to links that search engines take notice of, compared with nofollow links. Nofollow was invented because people would pay for links to their website or spam lots of links. Nofollow basically means search engines will ignore the link which means you will get no SEO benefit from it. Try to find blogs that allow you to link to your site. This is good because it will give your website SEO benefits but also increases the blog awareness and allows you to network with the blogosphere. Your comments ought to be genuine and relevant to the posts. Writing something along the lines of: "look at my home page" will likely be disproved and you will have wasted time and effort. Always aim to be a productive commenter.

Furthermore, you can also use book marking websites to bookmark to your site. You should not spam your website though, admins are very good at spotting this. Similar to directories, you will receive a good inbound link from a high quality page. Well established websites are given greater weight by search engines. Effectively this means you receive more SEO benefit from an established site than a new one. In other words, getting a dofollow link from a really popular social bookmark website is worth much more SEO-wise than a link from a small, unheard of site.

A final tip is to add your website to online directories. They can be tricky to setup but if you can get a link from a directory it will improve your search engine ranking. Many directories have high page rankings. However, submitting your website to a directory can get confusing because there are usually different options for submission. There are normally different payment options. Generally they will be: paid for, free but with reciprocal links and simply free. Paying for links can be quite expensive but you will get fast tracked into the directory. Many of the higher ranked directories only offer paid for submissions. A free link may take months to be approved (as there is often a long waiting list for websites to be accepted). Reciprocal links are not necessarily beneficial for your SEO (these aren't given credence like one-way links). You may find that they are useful for referral traffic but for SEO they are not useful. http://www.dallasxpertseo.com