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3 Suggestions to Make the Most Out of Facebook Marketing

Due to its well planned advertising system, Facebook has evolved into the world's greatest social network. If you want to use this advertising format, you must be knowledgeable about the things that we are talking about in this article.

When you have an ad campaign going at Facebook, you should be sure to test them against each other for the highest possible conversions. Bear in mind, though, that this ad platform is totally different from something pay-per-click advertising in which the ads are only seen once. We're not talking about the situation where a user will only see an ad one time, never to be seen again. It's possible that your ad may be viewed by your target market 15 to 20 times over a seven day period. But the danger of that scenario is people will become quickly blind to seeing the same ad.

It's just that they will quickly begin to recognize your headline and copy, and then they may quickly dismiss it. Ok, no problem... just make new and better ads each week to show to people. Each of your ad group may have 5 to 10 ads or even more. Your best bet is to test what you want to test, and so it's up to you what you want to change in your ads. For example, you can use a different image or tweak the headline a bit or try out a new ad copy, etc. In addition, you have the capability to split the traffic by age groups. The best way to accomplish this is to product age groups with gaps of 5 years. But, this doesn't mean that you should only test groups that have a 5 year gap. This one feature has a lot of testing potential. You would have the ability to test the kind of response that you get for certain age groups and then target them. As time continues you will recognize that these responses start to get predictable, which makes your job simpler. This is when you would be able to promote to people of different ages with products that were created just for them.

Test the performance of your ads at various times. A lot of times you will see that an ad does better at a certain time of the day. Even though you don't have any feature on Facebook that lets you select the time of the day when your ads should run, you can manually turn your ads on/off to see which times are giving you the best results. The thing that causes the most hassle is that you have to look at the ads on a consistent basis. Until Facebook has a new feature like this, you will have to test out many different times. Finally, Facebook is getting more popular and if you want it to be beneficial, you must test your ads a lot in order for it to work for you.

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