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Are You Still Reading From a Script in Cold Calling?

People can tell when you�re reading from a script in your cold calling, even if you think you�re pretty good at it. There�s just nothing personal about a sales script, and people pick up on that. Being artificial immediately tags you as a typical salesperson. So if you can learn to get your message across in a different way, then you�ll eliminate the negative triggers that can lose your sale within seconds.

So once again, the best way is to begin with a conversation. Anticipate a dialogue, not a monologue. People will respond much more positively. When you�re allowing a conversation be natural and to �breathe,� they know you�re present and listening. And that feels good to someone who is having to �fend off� salespeople who are really just talking billboards.

Ari Galper, the World�s #1 Sales Trainer and expert on trust-based cold calling, is the creator of Unlock The Game�, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari�s cold calling approach at http://www.unlockthegame.com.au/.