CC/Recommendation

Strategic Recommendations: Strategic Recommendations:
 * Increasing the membership and bringing more advertisements to raise the funding
 * Continuing our summer campaigns for school students to increase PERC’s social image.
 * Improving PERC’s web site to attract more users to the environmental issues
 * Improving documentation/record keeping. Standardizing current documentation management system.
 * Enhancing the organizational leadership.
 * Developing PERC’s virtual volunteer program.

''IF PERC can only do one of these ... which?

i) funding ii) Web analysis for greatest return on time/resource investment? iii) quickest return? iv) cheapest return?

In terms of recommendations, it is important for PERC to
 * Develop new marketing/communication strategies to effectively reach its potential donors and conduct its message.
 * Improve its organizational structure and business process to outreach its operational efficiency and effectiveness.

To avoid the organizational collapse due to the current severe financial problem, it is imperative for PERC to increase its funding. As a grass roots and membership driven charity organization, PERC needs put more emphasis on recruiting membership and paid adverttising.

In order to enlarge PERC’s social image quickly, PERC needs to get more people involved in peace and environment issues. Summer campaigns and special events have been identified as two effective ways to both educate the people and market PERC through face-to-face communication. However, for the recent decade, the Internet has been more and more embraced into people’s lives. Therefore this changes the way they shop, do business or even communicate with the society. Optimizing Internet usage will also make PERC’s business both more efficient and effective in future.

Optimizing the organizational operation requires PERC to continue improve its current organizational structure and business processes. Lack of strong leadership in PERC and high turnover rate of its volunteers have already prevented the organization from approaching its mission effectively. Therefore, establishing a strong management team is considered as one of the priorities for PERC.

In addition, e-volunteer is defined as an effective way to prevent the organizational intellectual property lost by transience, as many volunteers can continue working through the Internet without any geographical limitation. The relocation is currently accounted for a major reason for people leaving the volunteering. Furthermore, improving the PERC’s computer management system doesn’t only provide the infrastructure for the e-volunteers but also enable the organization to keep its knowledge better and longer. This includes database, various online tools and their usage instructions.

Conclusion:
 * In short term, developing new marketing strategies to raise more funding for the organization is becoming a priority. In order to continue PERC’s survival, it is imperative for the organization to resolve its chronic financial shortage. Some implementations are recommended, such as recruiting more members, advertisements, etc.
 * For the medium term, PERC needs reengineer its business processes to get rid of its current predicament and radically improve its organizational performance. The recommendations include adding a new organizational function, such as virtual volunteering, or improving the existing business system, for example, redesigning the PERC’s web communications & processes, and its documentation management system.


 * Leadership development is a critical key for each organization to be successful. However, it is also the most difficult goal to approach and time consuming. Therefore, setting up a long term plan for the leadership development is not only important but also necessary for PERC to sustain its future success.

IN	New	Total		OUT Ratio		Leaders	Leaders	Turnover 500.00	0.05	25.00	25.00	35.00	0.33	11.67

Interview	Orientation	Training	Total	Cost 1.00	        6.00	         3.00	        10.00  5000.00