FRCMem/Miss You

Miss You (MY) is a campaign asking lapsed (expired) members to rejoin the PERC. Even with reminders, memberships can expire for a number of reasons. Think of the following:

The member has been on vacation and mail has piled up.

The member was having personal problems and couldn't think of anything else, even though he or she might be quite committed to the PERC.

The member meant to renew but their renewal coupons got lost or accidentally thrown away before they could be acted on.

Of course some people will not renew. This probably has little to do with us and more to do with them changing jobs, marrying, divorcing, moving, getting sick, changing their giving priorities etc.

So, the PERC needs to bring in new members. Most often, people give because they are asked, and being asked reminds them what they care about. People feel good about themselves when they give money to a cause they believe in. Asking someone for money means giving that person an opportunity to express beliefs that are important to them.