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Google to apply penatly to sites with over the top SEO

At the recent SXSW show in TAMPA, FLORIDA Matt cutts anounced that Google will be adjusting thier alorgithim to penalize sites that over optimize on thier on page content. Google has decided to make the changes after receiving many complaints from webmaster sabout the black hat seo community over optimizing thier websites and out ranking the genuine seo webmasters who follow Google's SEO guidelines. Matt Cutts said �We�ve been working on changes where if you�re a white hat or you�ve been doing very little SEO, that you�re going to not be affected by this change,� Cutts says. �But if you�ve been going beyond the pale, your site may not rank as highly as it did before.� �It�s an active area where we�ve got several engineers on my team working right now,� he said. �We want to sort of make that playing field a little bit more level. And so that�s the sort of thing where we try to make the Googlebot smarter, we try to make our relevance more adaptive.� �That way, people who don�t use SEO techniques won�t suffer from having their sites buried in search results by people who abuse SEO- whether they throw too many keywords on the page, they exchange too many links, or whatever else they may do to �go beyond what a normal person would expect,� Cutts said. �There are lots of people who seem to think that Google hates SEO, but that�s not the case, he said. It can be helpful by making a site more easily crawled, which increases the site�s user-friendliness..� �Still, there are people who take it too far; black hat SEO techniques that do too well.� While Google make chances to its Google Bot, some may say black hatters will always find ways around the new alorgihtms. According to Richard Blackburn who runs a black hat seo forum at imsoldiers.com "We continue to push the boundaries of Google's ranking algortihm, constantly testing new methods to find ones that work. In a competitive market content is just not enought, you need that extra push in order to beat the compeition which is what black hat methods provide. As Google has got smarter so have we and this is the way it will contine to be for the forseable future" " I dont think Google should frown upon are actions, what we do helps Google to evolve and continulay improve its service"