EimileMuldoon24

When people begin to develop a Fitness Business they only want to get personal training customers... nothing fancy. Just clients... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

Should you any other read up on marketing (which I would suggest you do) you'll hear that you HAVE to specialise and "If you make an effort to appeal to everyone else, you'll appeal to no one" these kinds of sayings have truth but are not very helpful to you if you are getting started so I will attempt to expand on them to offer it more meaning in your marketing

Whenever you generalise (try to appeal to everyone) you:

Have no real focus in your personal trainer marketing programs, your materials are a little woolly and do not address a specific program that the potential client base has

You won't know where to start with your marketing yourself as a personal trainer if you help anyone who wants to tone up and slim down, where can you go? But if you help bodybuilders making use of their 16 week contest preparation, or office workers with lower back pain, or first-time half marathon runners with their 12 week training, or new mums with fat reduction. You can find out where they congregate online and offline, write your marketing based on them and ensure it is specialist