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The global financial and economic crisis has caused severe problems to a lot of sectors from the economy, including the tourist industry. For a destination like Morocco, whose main sources of cash are tourism, mainly from EU countries and the USA, and the flow of transfers by Moroccans Living Abroad (MLAs), this crisis may seem a like a real threat to the economy, that received a tourist revenue of 57 billion dirhams in 2008, approx. 20% of their GNP. Morocco

Many of the obvious if we take into account that income from tourism have dropped by 20% within the first months of 2009 with regards to the same period in 2008, from 4.33 to three.46 vast amounts of dirhams. However the Moroccan tourist industry has got the possibility to avoid the negative effects of the crisis, or even benefit from the changes undergone by the sector. According to the Moroccan Ministry of Tourism, 7.878.639 tourists chose Morocco for his or her holidays in 2008, a rise of 6.4% with regard to 2007. However it seems that tourists decided to shorten their stay, since the level of overnight stays in listed places to stay establishments has fallen by 3%. Marrakech is by far the widely used destination of tourists in Morocco.

Out of an overall total accommodation capacity of 152.936 beds throughout Morocco, 44.394 of them are in Marrakech, which signifies almost 30%. The ONMT (Office National Marocain du Tourisme), the primary tourist Moroccan administration, has asserted that Morocco has got the potentiality to face up to the effects from the global economic crisis. One of its main assets may be the proximity of Morocco towards the main issuing countries, which facilitates the traffic of travelers with smaller budgets. Thus, the diversification from the products as well as an investment has been accelerated, a scenario that has been profited by low-cost airlines and travel agencies.

One of the examples of the diversification carried out by the Moroccan tourist industry is its will to aim at different visiting nationalities. Aside from MLAs, which make up nearly half from the tourists that visit Morocco, the industry has traditionally centered on receiving guests from France (1.707.055 French tourists in 2008 and 22% of total visitors) and Spain (595.279 Spanish tourists in 2008, 8% from the total). However in the last few years, progressively more tourists in the United kingdom and Belgium have decided to go to the Maghribian country. Also, the number of tourists from countries outside the EU has almost doubled at that time from 2001 to 2008. The proven fact that Morocco is putting an enormous effort about this geographical diversification which it is well aware of its important is reflected by its endeavor to attract fleeing nationalities. Clinique Gift With Purchase

For instance, the number of German tourists has fallen by almost 10% from 2001 to 2008. In order to modify this tendency, new plans to attract German people to the country have been put in place, such as the recent opening of the spa resort in Taghazoute and the similar projects of spa resorts in Saidia (June 2009) and Mazagan (October 2009), that have been strategically conceived to reply to the requirements from the German market. So, the diversification of the tourist industry and of the help suggested, along with an increasing quality of the training of tourist agents, an enhancement of the investment in marketing and promotion, and a new emphasis on the cooperation of public and private economic operators is allowing Morocco to ride the threats of the global economic situation while enhancing the quality of its tourism, the diversity of their services and the well-being of their visitors.

If you choose to have a taste of the quality and variety of the Moroccan tourist industry, we suggest you to go to the country and enjoy it first hand. You can get a good idea of the excellence, service and variety of accommodation hotels Morocco provides simply by surfing the web. Also, in order to make the best of your vacation in Morocco I recommend you to make contact with your local travel agent to discover more on the numerous various different vacations and leisure activities that you can get in this excellent and diverse country.