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Social bookmarking is a technique for Net users to organize, retailer, manage and search for bookmarks of resources on the net. Many online bookmark management solutions have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant function of social bookmarking systems, enabling users to organize their bookmarks in flexible methods and create shared vocabularies referred to as folksonomies.

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The concept of shared on-line bookmarks dates back to April 1996 using the launch of itList, the features of which included public and private bookmarks. Inside the next three years, on the internet bookmark solutions became competitive, with venture-backed businesses for example Backflip, Blink, Clip2, ClickMarks, HotLinks, and other people entering the marketplace.[5][6] They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e-mail their bookmarks to others[9] and displayed "Backflip this page" buttons on companion websites.[10] Lacking viable income models, this early generation of social bookmarking organizations failed as the dot-com bubble burst - Backflip closed citing "economic woes at the get started from the 21st century". In 2005, the founder of Blink stated, "I don't believe it was that we had been 'too early' or that we got killed when the bubble burst. I think it all came down to product design, and to some quite slight differences in approach."

Founded in 2003, Delicious (then called del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, similar solutions Furl and Simpy had been released, as well as Citeulike and Connotea (at times known as social citation solutions) and also the connected recommendation program Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at organizations and enterprises. In 2007, IBM released its Lotus Connections item.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active solutions. Digg was founded in 2004 with a associated program for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking is usually helpful as a way to access a consolidated set of bookmarks from different computers, organize substantial numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking service to become useful as an quick strategy to offer lists of informative hyperlinks to patrons.

With regard to developing a high-quality search engine, a social bookmarking system has a number of positive aspects more than classic automated resource place and classification computer software, like search engine spiders. All tag-based classification of World-wide-web resources (which include net websites) is done by human beings, who have an understanding of the content of the resource, as opposed to computer software, which algorithmically attempts to identify the which means of a resource. Also, people today can uncover and bookmark net pages which have not yet been noticed or indexed by web spiders. Furthermore, a social bookmarking technique can rank a resource based on how quite a few instances it has been bookmarked by users, which might be a additional beneficial metric for end-users than systems that rank resources according to the amount of external links pointing to it (although both kinds of ranking are vulnerable to fraud, and each will need technical countermeasures to make an effort to cope with this).

Social bookmarking can also be susceptible to corruption and collusion.[20] Due to its reputation, some individuals have began considering it as a tool to use as well as seo to generate their web site a lot more visible. The a lot more usually a internet page is submitted and tagged, the greater chance it has of getting found. Spammers have started bookmarking exactly the same internet page several occasions and/or tagging every page of their website applying quite a bit of well-known tags, obliging developers to continuously adjust their security program to overcome abuses.