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Do you really desire to build an iPhone app?

This might sound like a daft question at first. But I want to make sure that you have fully explored your target audience and considered whether it would be more suitable to launch an app on the Blackberry or Android platform.

If you have your brain set on an iPhone app, then I urge you to also consider what happens when it's a success? Yes, I am assuming that your iPhone application is a success because they are growing so rapidly. Will the agency you use be able to launch a similar app on the other platforms so as not to alienate consumers? Will you elect to combine your iPhone app with perhaps a mobile website that would allow all the smartphone users to access your articles?

Look for the iPhone apps you like!

I have managed many website and iPhone application projects and one of the mistakes I regularly run into is managers that are too reliant on the designers. I would recommend that as part of your initial brief you really consider all the different forms of iPhone apps that are within your market. If you can find no iPhone apps then simply look at everything you like. Consider why one flows much better than another, what elements frustrate you and what ideas could you use to create your iPhone app.

Understanding Apple Connect for your iPhone Application

Apple Connect is a website utilized by your iPhone application developer. It really is basically a website that holds the details of your app and is used to send your iPhone app binary code to Apple for them to approve... if you're lucky (I'll reach that in a moment)

It is also the place where everything you see on iTunes is managed. So those screen shots you see for each app, you guessed it, they are uploaded through connect. You might go through connect with your iPhone app developer just to get accustomed to what you can and can't do.

Pricing your iPhone Application

Apple operates a tiered pricing structure so all you have to accomplish is select a pricing tier from 1-10 to create your price around the world i. e if it is 59p in the UK then it will automatically be 99 cents in the US. Again, you can access this with your iPhone developer by visiting Apple Connect.

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