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Coupons Coupons are great tools in which consumers are given incentive to use which offer a reduced rate for a good or service. Exactly why they are so good happens because the affect of a coupon acts as a double edged swords, it allows the clients a discounted price and by doing this increases the amount of revenue a company experiences. This is also a decent tactic in which companies can use to combat an economically depressed time period in which people are banking on every penny to make ends meet. This does not just attract crowds during what one would declare a recession, or if the economy is in even worse shape a depression, but it also tends to attract that savvy frugal consumer. This type of consumer tends to be very important as you possibly can said that there might be a potential loyalty created between the consumer and provider with goods or services as a result of discounted prices. Cash Back This is a very similar program to help coupons but provides customers with a different perspective on items; the reason why this is also very beneficial happens because it gets customers in the door. Cash back incentives may not be only used by businesses inside goods or services industry as it were but can also be utilized by financial industries. A very good example of this would be the credit card industry, which commonly utilizes this program so as to again create customer loyalty and increase satisfaction while at the same time providing incentive to utilize the financing provided because they're accruing some sort of cash for the money that they are shelling out. Although this obviously benefits the credit card companies as they change the business allowing the consumer to use the credit card at least one minuscule fee. Cash back incentives really are a very genius tactic.

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