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Social bookmarking is a strategy for Net users to organize, retailer, manage and search for bookmarks of resources on-line. Numerous on the web bookmark management solutions have launched because 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is usually a significant feature of social bookmarking systems, enabling users to organize their bookmarks in flexible methods and create shared vocabularies generally known as folksonomies.

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The idea of shared on the internet bookmarks dates back to April 1996 using the launch of itList, the capabilities of which included public and private bookmarks. Within the subsequent 3 years, on the internet bookmark services became competitive, with venture-backed businesses like Backflip, Blink, Clip2, ClickMarks, HotLinks, and other individuals entering the marketplace.[5][6] They supplied folders for organizing bookmarks, and some solutions automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e-mail their bookmarks to others[9] and displayed "Backflip this page" buttons on companion websites.[10] Lacking viable revenue models, this early generation of social bookmarking firms failed because the dot-com bubble burst - Backflip closed citing "economic woes in the commence with the 21st century". In 2005, the founder of Blink mentioned, "I do not consider it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in method."

Founded in 2003, Delicious (then known as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, similar services Furl and Simpy had been released, together with Citeulike and Connotea (sometimes named social citation solutions) along with the related recommendation system Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at organizations and enterprises. In 2007, IBM released its Lotus Connections product.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active solutions. Digg was founded in 2004 using a connected system for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking is usually beneficial as a approach to access a consolidated set of bookmarks from different computer systems, organize significant numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking service to become valuable as an straightforward method to deliver lists of informative hyperlinks to patrons.

With regard to creating a high-quality search engine, a social bookmarking method has quite a few benefits more than standard automated resource location and classification software, like search engine spiders. All tag-based classification of Online resources (such as net websites) is completed by human beings, who recognize the content of the resource, as opposed to computer software, which algorithmically attempts to figure out the meaning of a resource. Also, persons can come across and bookmark web pages which have not but been noticed or indexed by internet spiders. Also, a social bookmarking method can rank a resource depending on how a lot of occasions it has been bookmarked by users, which may be a a lot more useful metric for end-users than systems that rank resources based on the amount of external links pointing to it (while each sorts of ranking are vulnerable to fraud, and each need technical countermeasures to make an effort to take care of this).

Social bookmarking may also be susceptible to corruption and collusion.[20] Thanks to its reputation, some people have started thinking of it as a tool to make use of along with search engine optimization to make their site more visible. The a lot more normally a web page is submitted and tagged, the improved chance it has of getting discovered. Spammers have started bookmarking the identical internet page a number of occasions and/or tagging each and every page of their web site working with a lot of common tags, obliging developers to consistently adjust their security technique to overcome abuses.