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Almost everyone, who uses Google or other search engines has put up something they later regret. Unlike analog evidence that can be destroyed offline, what�s online is not fading away anytime soon. A body of public content can be used by an enemy and rivals who would ruin your good online reputation, or damage your career. Why Online Reputation Management is Important In these very rough economic times, employers are being more selective before hiring new people. They are using web 2.0 websites such as the search engines Twitter, MySpace and Facebook to investigate the reputation of a hire to be as part of the normal vetting process. Facebook Twitter and other web 2.0 sites are known to be laid back, and they�re a place where members are allowed all kinds of freedoms. People have been known to give specific details about their alcohol histories and drug problems and air their office fights.

If anyone looked at past posts on the many SM sites is probably not a pretty sight. Online reputation management can erase whatever history that makes a person look reckless or worse to possible clients. Reputation Management Companies You may believe that your modus operadi in the business world has been top tier, but not all of your clients may agree with this. Your reputation and your business could be damaged irrevocably in days due to the the immediate effect of posts on social media web-sites. Competitors, former customers and bosses have been known to post total lies on these web-sites to smear the reputation of institutions and corporations just to "settle a score" - or to gain an upper hand in business. Online reputation management companies can help fix your reputation, and save your reputation online. Future customers are known to visit review sites, this makes it all that more an important service for your business. Online Reputation Management For Other Reasons Not everybody who chooses online reputation management does so for business purposes. When people date, it�s normal and expected for a new dating partner to �Google� the other person to see what comes up. An embarrassing personal history that�s very public could easily put the kibosh on the new relationship. Those who wish to enter politics and other areas of public life are advised to clean up their online history by using online reputation management services. There�s nothing like years of work building a coalition and a positive reputation - only to see it dashed in hours by a scandalous picture or an embarrassing quote from years ago. The Internet is an amazing resource that brings people together, and it can be your friend or enemy depending on how you use it. Online reputation management can help bring closure to negative parts of your past.

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