User:SaitoEmerson2

Mobile Marketing - The Question: "Mike, how can I use text message marketing?" The Answer: Let me provide you with an example and several ideas... I have a client who runs TV commercials. His commercials are pulling very well and the man actually gets them dirt cheap. He's been doing them for years. We're always testing different calls to action and ways to respond as part of his commercials. The latest test, that will roll out shortly, will likely be adding a call to action to hold the viewer "Text In" to acquire a killer special. What will we know? We know that most people watch TV making usage of their phones next to them. We all know his target audience features a high concentration of smart phone users. This fact plays in perfectly as to the we all do next. After the prospect texts in they're added to a text marketing list. Then, we now have permission to follow along with up at any time. All though I recommend not greater than once a week with a text list - maybe less! Back for the Smart Phone thing... That which you program to the "text reply" is really a link to a "Mobile Site." It may be considered a landing page or a full mobile site. A mobile site is optimized to the small screen. It navigates easy and has an alternative set of "principles" at work. We have been all planning to need a mobile site eventually - the sooner the better. On the mobile site we make another offer for the prospect. To understand this next provide you with the prospect needs to enter their name and email address. Now you've got their mobile number, their current email address and their name. A great learn to leading them along the path of using the assistance of you! Other examples... A real-estate agent can use a "text in" offer in their ads or on the MLS sheets. The reply can link to your "Mobile Catalog" of listings with "Mobile Virtual Tours." The prospective buyer appreciates how this agent is for the cutting edge. Any potential seller would begin to determine the value as well. Restaurants really are a slam dunk! What's the main challenges they face? Frequency and competition. People eat out but there are so many choices it's hard for a restaurant to show a higher percentage of their customers into "regulars." But with weekly or bi-weekly text and email deals a restaurant is able to keep surface of mind awareness. They can send links with their "Mobile Menu" with "Click to Call" function. Mobile gives which you ton of great possibilities to stand out in the crowd and reach your visitors and prospects. It's simply a matter of taking action! Make sure to use mobile websites and and mobile landing pages with your marketing.