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The Advantages of the Proper Phrases in Cold Calling

When you place a call and hear �Hello?,� consider replying by saying in a very relaxed, casual tone of voice, �Hi, my name is, and maybe you can help me out for a second?� Remember, there�s no trust between the two of you yet, so it�s important for you to sound � and be � relaxed and low-key.

This may sound a bit awkward, but hopefully you can be open to trying something new. The point is that when you ask the someone for help, it�s not a sales �technique� � it�s the literal truth.

After you say, �Maybe you can help me out for a second?,� the person you called will almost always respond by saying, �Sure. How can I help you?� Why? Because our normal human reaction when someone asks us for help is to offer it.

Eventually, you�ll find that asking, �Maybe you can help me out for a second?� feels easy and relaxed because you�re humanizing your call by being your genuine self. You�re not using the canned phrases that every other salesperson that day has used. Most importantly, this simple exchange helps you to create a two-way dialogue in your cold calling with the person you�ve called. How different that feels from the standard one-way pitch, �Hi! My name is�I�m from�We do��

Try making the mental transition to this new mindset by asking for help, and see whether your calls don�t start feeling easier and more relaxed. This one simple question opens the door to conversation rather than closing it.

Ari Galper, the World�s #1 Sales Trainer and expert on trust-based cold calling, is the creator of Unlock The Game�, the leading sales approach being adopted by companies across Australia, in Sydney, Melbourne and Brisbane. You can take a Free Test Drive of Ari�s cold calling approach at http://www.unlockthegame.com.au/.