CC/Evaluation

SWOT Analysis Evaluation
SWOT shows that PERC is currently facing critical challenges for its survival.

As the shortage of funding due to the reduction in foundation and individual funding support, increase in the general cost and the competition among the charity organizations, PERC has reported financial problem for the last fifteen years, becoming severe in the past 5 years, which has already seriously prevented the organization from approaching its mission.

In addition, the shortage of experienced volunteers caused by the increase in the volunteer turnover rate due to social mobility also has slowed down whole PERC’s business process, aggravating its already precarious situation.

However, the increasing concern about global environment may bring PERC an opportunity to promote its business while self-supporting and independency from a single or few outside sources on PERC’s financial aspect has also left the organization a great flexibility to raise its funding.

In conclusion, it is imperative for PERC to

develop new marketing/communication strategies to effectively reach its potential donors and conduct its message.

- improve website - more emphasis on membership recruiting - canvass/campaigns - advertising

optimize its organizational structure and business process to outreach its operational efficiency and effectiveness.

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